Every good Mexican begins the day with a familiar saying:
“God helps those who rise early.”
It is more than a phrase; it is a way of understanding work, effort, and gratitude for what the land provides.
Here, we rise early every morning to do things the right way. We make hot, fresh tortillas by hand, we prepare properly spicy salsa with patience and care, and we serve fresh jocoque made to be shared. We believe a good day is built at the table, through simple rituals, honest flavors, and food that brings people together.
We are a tortillería deeply rooted in tradition, guided by essence, respect, and quality corn. Every morning is an act of honor to what is simple, what is well made, and what tastes like home. Our work celebrates everyday craftsmanship, the value of time, and the pride of doing things as they have always been done.
The graphic identity is supported by an illustrated system that represents the brand’s essential elements: tortillas, corn, jocoque, and the richness of Mexican cuisine. These illustrations create a visual language that is distinctive, cohesive, and immediately recognizable, reflecting warmth, familiarity, and authenticity.
The color palette comes directly from the product and the land itself. The tones of jocoque, chiles, and corn in both blue and yellow varieties evoke the everyday, the handmade, and the authentic. Together, they keep alive the spirit of the traditional tortillería and its deep respect for origin, craft, and cultural heritage.
CREDIT
- Agency/Creative: Aun Brands
- Article Title: Aun Brands Designs a Tortillería Identity Honoring Corn, Time, and Everyday Mexican Culture
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Mexico
- Agency/Creative City: TEPATITLAN, JAL
- Market Region: North America, South America, Global
- Project Deliverables: Brand Creation, Brand Design, Brand Identity, Brand Naming, Branding, Food Styling, Graphic Design, Icon Design, Illustration, Label Design, Logo Design, Packaging Design
- Industry: Food/Beverage
- Keywords: food, aunbrands, aun, branding, studiodesign, tepatitlan
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Credits:
Designer: AUN BRANDS
