ASTRAL is a contemporary gin born from the intersection of ceremony, science, and visual precision. Conceived as an object of initiation rather than a conventional beverage, it draws its character from constellations, planetary symbolism, and the quiet discipline of sacred geometry. Distilled with botanicals aligned to astrological correspondences, its naturally infused violet tone becomes a living gradient—shifting subtly with light and movement, echoing the idea of transformation as a state rather than a moment.
The creative direction sought to balance mysticism with modern restraint. The brand language does not imitate esotericism; it translates it. Circular structures, planetary marks, and coded symbols build a system that feels both ancient and engineered. At the core of the design stands a figure of equilibrium: neither ornamental nor illustrative, but a symbolic anchor that embodies the relationship between matter and meaning.
The label operates in dual registers. In daylight, its typographic clarity and geometric tension convey intention and control. When darkness arrives, the glow-in-the-dark silkscreen unveils a second layer—constellations and celestial diagrams materialize, turning the bottle into a luminous talisman. This transition is not a gimmick but an extension of the concept: what is hidden becomes visible, and the ritual reveals its depth.
Material choices reinforce the narrative. A dark glass bottle protects the infused gin while grounding the celestial theme. A wooden cap introduces tactility and warmth, counterbalancing the crisp precision of the label. Metallic accents elevate the composition without losing the subtlety required for a contemporary premium spirit.
ASTRAL reframes the role of a gin in culture. It is not a drink intended for distraction or excess; it is an artifact designed to create presence. Each pour becomes an intimate ceremony, a moment of awareness, a pause in the noise. Rather than simply shining on the shelf, ASTRAL radiates meaning—inviting the drinker into a quiet conversation between the visible and the invisible.






CREDIT
- Agency/Creative: Tuerca Studio
- Article Title: Tuerca Studio Introduces Astral as a Ritual Driven Gin Rooted in Celestial Design
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Argentina
- Agency/Creative City: Rosario
- Market Region: South America
- Project Deliverables: 3D Modelling, Brand Creation, Brand Design, Brand Experience, Brand Identity, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: spirits, gin, packaging, labeling, branding, identity
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Credits:
Founder: Sebastian Petrich









