Nauka is a modern, intensely aromatic gin that pays tribute to exploration, discovery, and the spirit of adventure. An , epic in character. It evokes distant journeys and unknown horizons: “E giunsi infine al mare che non ha sentiero, né orma d’uomo (And at last I came to the sea that has no path, nor footprint of man.)”
The front label portrays a starry sky created through a refined combination of foils. The name Nauka and the main constellations emerge and shimmer like a celestial vault, while the North Star, highlighted in blue, stands as a symbol of guidance, orientation, and pursuit, reflecting travel as both a physical and inner journey.
Technical details enhance the visual and tactile experience. By day, the starry sky catches and reflects the light through its foiled elements; by night, a fluorescent varnish reveals new stars and the glowing trail of the Milky Way. This unexpected transformation adds a sense of wonder, turning the label into an ever-evolving story.
The packaging emphasizes the purity and transparency of the distillate, presented in the Linfa bottle by Vetroelite, whose elegant, contemporary design is defined by clean lines. A transparent Vinolok glass stopper completes the bottle, underscoring the product’s quality and reinforcing its refined, minimalist aesthetic.
The bottle also holds a hidden surprise: a ship in a bottle, printed in two variants on the back of the label and visible through the crystal clarity of the gin. This poetic and unexpected detail makes Nauka not just a spirit, but a true collector’s item.
Every element is designed to translate the essence of Nauka into a multisensory experience, where design, light, and materiality come together to tell a story of travel, exploration, and the desire to go beyond known boundaries.








CREDIT
- Agency/Creative: Studio La Regina
- Article Title: Studio La Regina Presents Nauka Gin With a Multisensory Identity Inspired by the Stars
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Cosenza
- Market Region: Europe
- Project Deliverables: Brand Design, Graphic Design, Label Design, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Label, Sailing ship, Beverage, Mediterranean
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Credits:
Photographer: D3 Visualization
Photographer: Pierpaolo Perri
Printer: Auroflex
Paper: Fedrigoni
Stopper: Vinolok









