Overview
AOHKAfilm is a visual exploration project focusing on the design of film photography product packaging with a combination of classic and modern elements. Inspired by the Kodak brand, the project aims to create designs that are bold in the digital age while still maintaining traditional values.The project introduces 4 product lines based on different parameters:
200 / ELEGANCE – Elegant
400 / LULLABY – Calm
160 / PASSION – Passionate
800 / SILKY – Gentle
The project has succeeded in creating a new and bold perspective, both innovative and respectful of the core values of the film photography industry.
Concept
The core concept of AOHKAfilm is “Emotional ISO” transforming technical film parameters into visual emotions. Each ISO level is interpreted as a mood, reflecting how light sensitivity influences not only image quality but also the feeling of a photograph.
Blended lines, layered forms, and fluid compositions are used to evoke movement, transformation, and the intersection between light, time, and emotion. The design reflects film photography as a continuous flow — where technical parameters evolve into visual expression.
Solution
A flexible packaging system was developed using a unified grid combined with dynamic visual elements. Each ISO line is distinguished through variations in color, rhythm, and line density, creating clear differentiation while maintaining overall cohesion. The result is a contemporary system that is visually expressive, scalable, and adaptable across both physical packaging and digital platforms.
CREDIT
- Agency/Creative: Khoart Studio
- Article Title: AOHKAfilm — A Contemporary Film Packaging Exploration by Khoart Studio
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Khoart Studio
- Market Region: Asia, Europe
- Project Deliverables: 2D Design, Branding, Film, Graphic Design, Identity System, Packaging Design, Photography, Product Design, Product Photography, Visual Effects, Visualisation
- Format: Box
- Industry: Technology
- Keywords: Branding · Packaging Design · Film Photography · Analog · Visual Identity · Conceptual Design · Minimalism · Editorial Layout · Typography · Color System · Product Design · Emotional Design · Graphic Exploration
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Credits:
Full Showcase: AOHKAfilm
Design Direction: Khoa Ng
Photoshoot and Retouching: Khoa Ng
3D Modeling: Định Định
Design Review: Spixy
