Grand Angle is a Strasbourg-based agency specialising in media relations, public relations, brand messaging, communication strategy and sensitive communication.
For this visual identity, the agency wanted a strong, simple and easily adaptable symbol, as it produces a wide variety of digital and print media.
The project therefore quickly moved towards the creation of a square graphic symbol with a cut corner, like a folded post-it note on which you write your ideas.
To make the whole thing more striking, a very contemporary monogram was designed to be simple and legible: a G drawn from an A.
A range of six colours allows this identity to stand out. They are both bright and retro, in order to be impactful and serious.
Several versions of the visual identity exist: with or without a slogan, with or without a monogram.
In addition, the angle of the graphic symbol can be rotated, and the colours can be swapped, depending on the needs and media.
The Raptor V2 typeface also brings simplicity and modernity to the design with its sharp angles and contemporary style.
All these simple, complementary graphic elements make up this graphic toolkit.
They can easily be superimposed and mixed, but can also exist in isolation.
The result is an identity that appears simple, but offers an infinite number of combinations.
Like a simple but understandable idea that can be constantly expanded and enriched.
Ultimately, this work can be supplemented with other graphic elements at a later date to allow it to evolve in the future.