Love Snacking? Eat Real!

As a nation of food lovers, many of us appreciate the value of good food. Yet, when it comes to snacks, we tend to accept tasty fodder or we sacrifice deliciousness for healthier options. With Eat Real, consumers no longer need to choose between deliciousness & goodness.

Our brand refresh spearheads the big shift in positioning – from health to taste. Inspired by the world of cookbooks, the new look puts flavour first, with vibrant colour, appetising photography, and a tasty tone of voice touching everything from packs to socials. Ever the challenger, Eat Real is boldly taking on the potato chip world with better-for-you snacks for every occasion.

This was a comprehensive brand refresh, encompassing brand positioning, brand identity, packaging design, tone of voice, brand world, brand photography, motion, and brand guidelines. Each aspect plays a critical role in shaping how customers perceive the brand, ensuring a cohesive and engaging experience across all touchpoints.

Midday Studio – Stand out and stand for something.

Midday is an award winning design and branding studio creating brands with distinct character and clear purpose. Working with those dedicated to different and hell-bent on better, we launch, refresh, and bolster brands worldwide.

Specialising in the food, drink and lifestyle spaces, our small team pride ourselves on our challenger reputation, and passion for big brand ideas. From start ups to global icons, we work closely with brands to create difference and tell their story, their way.