Laundry Sauce – Smell Good. Look Good. Feel Good.
Packaging Design

Laundry Sauce is a premium fragrance-first laundry brand designed to elevate one of the most overlooked household routines. Sexy, fun, and unapologetically bold, the brand brings a scentual, confident energy to laundry care, bridging utility with desirability.

This case study represents a close creative partnership that spanned over three years. I was brought on to develop the brand’s full packaging system, a project that evolved into a wide-ranging visual language applied across eight distinct product types: laundry pods, dryer sheets, dryer balls, scent boosters, fabric softeners, perfumes, room sprays, and candles.

Each of the six fragrances is represented by its own bold, unmistakable color. From matte black to mirrored rose gold, the chromatic palette sets a distinct tone for each scent and offers visual navigation across the product range. The design system draws inspiration from the periodic table – a subtle nod to the science of scent – while presenting scent profiles in a modular, minimal layout. This approach communicates both modernity and structure while allowing space for each scent to stand out.

A key design element is the periodic table-inspired scent panel featured on every format. This consistent visual anchor ties together a diverse range of packaging types, from boxes to canisters or cylindrical paper boxes, providing both structure and storytelling. It communicates the complexity of each fragrance profile in a simple, elevated way, evoking the science and precision behind scent creation while maintaining a sense of modern minimalism.

To elevate the sensory impact, the packaging incorporates premium print techniques such as hot stamping and metallic foiling. These finishes bring depth, texture, and visual richness to the tactile experience and reinforce the brand’s high-end positioning. The boxes are designed with unboxing pleasure in mind with magnetic details, turning a functional category into a lifestyle statement.

The result is a cohesive yet flexible packaging system that scales across formats while staying anchored in brand essence.