Parámetro Studio – Binbox
How about a nice cup of coffee before your economics class to start your day? BINBOX is a new coffee shop coming to high-schools and universities. The design proposal had to be vibrant and simple, a brand identity with a positive vibe for a young target.
We took the container-shop (a huge metallic box) as well as the coffee bean as inspiration for the naming, BINBOX. The main inspiration for the graphic development was the nice feeling after taking a sip from a coffee mug, so we created a happy coffee mug as the main character and icon for the brand.
CREDIT
- Agency/Creative: Parámetro Studio
- Article Title: Brand Design for “Binbox” Coffee Shop by Parámetro Studio
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Format: Box, Cup
- Substrate: Pulp Carton, Pulp Paper
- Industry: Food/Beverage
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
