Corman and Break Design elevate everyday objects into lifestyle icons.

Can intimate hygiene products be re-imagined as beautiful, design-driven objects? An empowering company vision and a strong creative strategy, together, can drive innovation and redefine perceptions in the industry.

For 75 years Corman has been at the forefront of cotton transformation. With its Organyc brand, which is available in over 50 countries, the company provides intimate hygiene products specifically designed for women with sensitive skin.
What sets Organyc apart is its commitment to use exclusively organic cotton, ensuring that every product is not only effective but also gentle and safe for the body. This embodies the company’s philosophy, wrapped up in the slogan Expect Respect®, which is focused on respecting and empowering women and their needs.
When Corman decided to re-design three packs of sanitary pads and a cleanser for the Korean market, we were tasked with expressing the company’s powerful vision into the new design.
Our strategy went beyond a makeover: we set to turn everyday hygiene products into artistic items.
By teaming up with the talented Italian illustrator Olimpia Zagnoli, known for her vibrant pop-art style, the packaging has been re-imagined.
The new design is a bold departure from the previous aesthetics which focused on technical features and soft color palettes typical of the category. The new vibrant colors and strong graphics capture the essence of women’s personalities and a newfound self-confidence.
The result? These products are no longer items to be concealed but are elevated to lifestyle icons that can proudly be showcased.
This transformation does more than enhancing the visual appeal of the packaging or even setting a new stylish standard for intimate hygiene products. This is a radical change that inspire confidence and self-expression, aligning with Organyc’s broader commitment to empower women and promote self-care.