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Jazmyne Choi Designs Love Stars as a Celestial Kombucha Packaging System

Jazmyne Choi Designs Love Stars as a Celestial Kombucha Packaging System

For Art Center X’s Intro to Package Design class with Professor Dan Hoy, we were tasked with creating a hypothetical beverage packaging concept inspired by a specific driving theme. After careful consideration, I chose the astrological phrase, “Live by the Sun, Love by the Moon,” to shape my design. This theme beautifully encapsulates the dynamic energy of daytime productivity and the peaceful introspection of nighttime reflection, perfectly aligning with the ethos of Love Stars, a brand focused on balancing energy, wellness, and cosmic connection through the power of kombucha.

“Live by the Sun” represents a lifestyle that’s active, goal-driven, and full of vitality. It’s about waking up with purpose, staying focused throughout the day, and making things happen. To reflect this, Love Stars presents ‘The Sun’ flavor—a non-alcoholic kombucha that captures the bright and invigorating essence of citrus, mango, and pineapple. This refreshing blend not only energizes your senses but embodies the vitality, purpose, and strength that the sun symbolizes. With kombucha’s natural probiotics, antioxidants, and enzymes, ‘The Sun’ flavor supports digestion, boosts immunity, and provides a clean, natural energy that helps you stay productive throughout the day. It’s a drink designed to fuel your body and mind, enhance focus, and help you maintain that unstoppable drive from sunrise to sunset.

As the day turns to dusk, “Love by the Moon” invites a gentler, more introspective approach—encouraging emotional depth, self-care, and deeper connection. As the moon guides us into the night, it symbolizes the time to slow down, reflect, and nurture the soul. This concept inspired our alcoholic kombuchas—’The Moon’ and ‘The Star’—designed to help you unwind and connect with the tranquil beauty of the nighttime hours.

‘The Moon’ flavor combines soothing blueberries and vanilla, offering a calming experience that encourages relaxation and gentle introspection. It’s a drink for solo journaling, quiet moments, or heartfelt conversations under the night sky. ‘The Star’ features a celestial mix of grape and chia seeds—playful, intriguing, and meant to spark curiosity, connection, and dreaming.

Kombucha’s rich probiotic content plays a pivotal role in these evening flavors, contributing to gut health, boosting mood, and promoting a sense of well-being as you ease into the night. The 6.5% ABV in both ‘The Moon’ and ‘The Star’ provides just the right balance to relax your body and open your heart, allowing you to enjoy the night’s magic while benefiting from the soothing properties of this age-old fermented drink.

Love Stars was created to mirror the natural rhythms of the cosmos, offering a range of flavors that guide you through the day’s journey from sunrise to moonrise. Each drink not only supports your physical health but nurtures your mental and emotional well-being, aligning your inner energy with the celestial forces at play above.

Sustainability is at the heart of Love Stars. The cans are designed to be made from 100% recycled aluminum, ensuring durability with minimal environmental impact. To create eco-conscious designs, Cylindrical Inkjet Printers using digital, water-based, eco-friendly, low-opacity UV inks will be used. The illusion of gold elements are created using the shine from the aluminum cans, printing transparent warm yellowish ink on top of it, ensuring both beauty and sustainability. Non-toxic, recyclable UV adhesion promoters ensure the recyclability of the cans. The production process is powered by renewable energy, supporting a cleaner, more sustainable future.








CREDIT

  • Agency/Creative: Jazmyne Choi
  • Article Title: Jazmyne Choi Designs Love Stars as a Celestial Kombucha Packaging System
  • Organisation/Entity: Student
  • Project Status: Non Published
  • Agency/Creative Country: United States of America
  • Agency/Creative City: San Jose
  • Project Deliverables: Design, Graphic Design, Packaging Design
  • Industry: Food/Beverage
  • Keywords: WBDS Student Design Awards 2025/26 , Packaging Design, Beverage Design, Student, Conceptual

  • Credits:
    3D Artist: Kenny Choi

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