Vasnam: Authentic Taste, a Fresh Perspective
Vasnam was established in 2021 by Almas Tejarat Padra Company, with a mission to introduce and expand the rich heritage of Iranian traditional sweets in a modern, contemporary way while preserving its authentic roots. From the beginning, Vasnam has prioritized complete customer satisfaction and respect as its core value.
To achieve this, Vasnam uses only the finest ingredients, unique recipes, advanced production technology, and high-quality packaging materials sourced from Europe. This combination of quality and authenticity offers a memorable experience for every customer.

Beyond offering a delightful taste, Vasnam places special emphasis on visual appeal. The brand’s elegant packaging—featuring creative designs and harmonious, Persian-inspired colors—reflects quality, refinement, and authenticity. Every day, Vasnam strives with knowledge, effort, and creativity to enhance the customer experience and honor their trust.

Vasnam’s tone of voice strikes a balance between warm and respectful and elegant and approachable, honoring Persian traditions while fostering a friendly, modern connection with customers.
The brand’s archetype, The Creator, perfectly embodies Vasnam’s focus on creativity, innovation, and artistry. From the thoughtfully crafted logo and origami-inspired packaging to patterns drawn from Yazd’s architecture and Persian miniatures, Vasnam is an authentic, imaginative, and distinctive brand.

Make your moments sweeter with Vasnam!
Vasnam’s visual identity draws inspiration from the Persian letter “و” (V), stylized into a graphic form with balanced angles and clarity. The inner cuts in the logo reference geometric shapes found in the historic city of Yazd—such as diamonds and triangles—and nod to the traditional baklava dessert.
The brand’s core color palette is deeply rooted in Persian culture:
Pistachio Green, evoking the vibrant hues of pistachios, an iconic ingredient in Iranian confections.
Saffron Red, reminiscent of the rich red tones of saffron and rose petals, essential elements in Persian sweets.
Rosewater Cream, reflecting the delicate, creamy tones of rosewater, symbolizing elegance and purity.
These colors symbolize the key ingredients of traditional Iranian sweets—wheat flour, pistachio, saffron, and rosewater—and reflect the warmth and richness of Persian culinary heritage.

Vasnam’s patterns and visuals are inspired by Yazd’s architecture, Persian miniature art, and scenes of people sharing sweets and conversation, mirroring the deep-rooted tradition of Iranian hospitality. The design also features the ancient cypress tree of Yazd, a symbol of resilience and cultural legacy.
The brand’s packaging embraces a glue-free origami style, combining aesthetic elegance with practical, hygienic solutions (using Invercote board) while optimizing cost efficiency. The design blends elegance, charm, and warmth, offering an inviting and memorable experience for consumers.

Creator and The Head of Design: Hossein Gholami
Commissioned by: AlmasTejarat Padra.Co