We created the complete visual and strategic identity for Paradox, a new fragrance collection by the Polish cosmetic brand K. Hebda. The project covered every stage of brand development from conceptual foundations to the final production files. Our scope included the design of packaging for three signature perfumes (Cherry Paradox, Flower Paradox, and Sea Paradox), labels for glass bottles, mini-vial samples, and the entire discovery set. We also designed a range of printed materials such as postcards, informational inserts, and a branded scarf, as well as digital assets prepared for social-media communication and campaigns.

From the beginning, the goal was to create a visual universe that embodies the idea of “paradox” — the meeting point between raw, untamed nature and refined elegance. Each fragrance represents a separate micro-world with its own atmosphere, colors, and sensory story.
• Cherry Paradox draws from the lushness of ripe fruit, warm sunlight, and botanical abundance.
• Flower Paradox celebrates diversity, sensuality, and the richness of blooming gardens filled with unexpected flora and fauna.
• Sea Paradox reflects the depth, mystery, and dynamic textures of the underwater world.

To express these worlds, we developed a series of detailed illustrations combining natural motifs with a sophisticated color palette. The artworks were carefully composed to feel immersive and tactile, creating packaging that looks like an object of desire — collectible, expressive, and instantly recognizable.

A consistent system of typography, layout, and material choices ensures that each product feels unique, yet clearly belongs to the same family. The balance between ornate, narrative illustrations and a clean, minimal central label creates a visual rhythm that mirrors the duality at the heart of the brand.

The result is a cohesive brand environment in which packaging, storytelling, and communication form a single experiential whole. Paradox becomes more than a fragrance line — it is an invitation into three sensory universes where beauty, intensity, and elegance coexist.