Good Lứt – All Day, Every Day
Our strategy simplifies and amplifies what makes Good Lứt different. We recognized the true power of tea isn’t in a single, perfect moment, but in its ability to support the constant shifts of a busy life, necessary transitions.
We distilled this idea into an unmissable, continuous promise: All Day, Every Day.
This positioned Good Lứt not as a treat, but as a daily essential. We created a brand with a singular focus that cuts through the noise. Good Lứt owns the continuous cycle of life, transforming tea from an optional pause into a functional pillar of the daily routine. It’s not about the grand moment-it’s about the essential rhythm.
CREDIT
- Agency/Creative: NAR8
- Article Title: NAR8 Introduces Good Lứt with a Seamless All-Day Everyday Identity
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Vietnam
- Agency/Creative City: Ho Chi Minh City
- Market Region: Asia
- Project Deliverables: 2D Design, Art Direction, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Branding, Copywriting, Graphic Design, Illustration, Logo Design, Packaging Design, Visualisation
- Format: Box, Pouch
- Industry: Food/Beverage
- Keywords: Tea, Healthy, Brown Rice Tea,
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Credits:
Client: Quu00ea Viu1ec7t
Art Director: Diep Tran
Art Director: Bong Nguyen
Account: Ngan Nguyen
Copy: Nhuoc Lac
Showcase: Hoang Anh
FEEDBACK
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Implementation: Attention, detailing and finishing of final solution
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