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BasileADV Shapes the Mystical Aesthetic of Mistero Gin With Gold Accents, Chiaroscuro and Symbolic Iconography

BasileADV Shapes the Mystical Aesthetic of Mistero Gin With Gold Accents, Chiaroscuro and Symbolic Iconography

Mistero Gin – Il sacro incontra il profano.

Mistero Gin is born in Naples, a city of eternal contrasts, unshakable faith, and unexpected beauty. It is a distillate that becomes both ritual and seduction: the botanical purity of gin intertwines with sacred imagery reinterpreted with irony, elegance, and a contemporary allure rooted in the city’s vibrant soul.

BasileADV and Rsztype translate this vision into a powerful and distinctive visual language, where black and gold act as both aesthetic and spiritual codes. The label, dominated by a bishop’s mitre enhanced with green and red accents, becomes a modern icon an emblem that encapsulates the craftsmanship of the product and the devout theatricality of its homeland. Every detail of the packaging stands as a declaration of character: UV printing on black UPM paper, refined hot gold foils, and a screen-printed box revealing a baroque-patterned interior, like a small contemporary reliquary.

This project elevates a simple bottle into a true object of worship. The visual communication, crafted as a narrative through imagery, alternates golden chiaroscuro with intimate atmospheres, where light reveals and conceals just as mystery itself would.

Mistero Gin is an act of secular faith: a distilled prayer at 40°, born from the creative soul of Ginnasium Spirits and interpreted by BasileADV and Rsztype as a complete branding experience. Design, photography, and narrative tone converge to evoke the sensation of a spiritual luxury suspended between irony, elegance, and a refined sense of sacredness.

CREDIT

  • Agency/Creative: BasileADV
  • Article Title: BasileADV Shapes the Mystical Aesthetic of Mistero Gin With Gold Accents, Chiaroscuro and Symbolic Iconography
  • Organisation/Entity: Agency
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: BasileADV7Italy
  • Market Region: Europe
  • Project Deliverables: Illustration, Label Design, Type Design
  • Industry: Food/Beverage
  • Keywords: Label, Design, Typography

  • Credits:
    Creative director: Andrea Basile
    Type Design: Giuseppe Salerno
    Digital design: David Ardito
    Photo: Diego De Dominicis

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