KLIRA partnered with Studio Minerva to build a groundbreaking skincare brand from the ground up – one that could cut through an oversaturated beauty industry with a promise of precision, science and total transparency. Founded by Consultant Dermatologist Dr Emma Craythorne, KLIRA launched with a single bespoke formulation and a pioneering epigenetic skin-typing system that maps 12 unique SkinSizes™. Studio Minerva crafted a visual identity that balances clinical credibility with modern luxury, from the italicised bespoke wordmark to a clean silver-white palette and a vibrant system of metallic colours representing each SkinSize. The packaging system blends sustainability with high-touch design: a reusable glass ‘forever bottle’, personalised refill pods, and glue-free, FSC-certified materials designed for effortless monthly delivery.
The result is a brand built for trust, clarity and long-term behaviour change – a radical shift from the “fast-fashion” churn of typical skincare. KLIRA’s design system has driven exceptional commercial impact, including customer retention of 80% at six months, refill behaviour that eliminates over 9,000 plastic bottles per 1,000 long-term users, and extraordinary year-on-year sales growth, with peak uplifts of +639%. Featured extensively in Vogue, Elle and national press, KLIRA has proven that design-led simplicity and science-driven storytelling can create a premium skincare experience that stands proudly on the nightstand and scales effortlessly as the brand grows.
CREDIT
- Agency/Creative: Studio Minerva
- Article Title: A New Language of Skin Precision Takes Form in KLIRA’s Epigenetic Identity by Studio Minerva
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Market Region: Europe
- Project Deliverables: 2D Design, 3D Design, Brand Creation, Brand Design, Brand Identity, Design, Logo Design, Packaging Design, Structural Design
- Format: Bottle
- Industry: Beauty/Cosmetics
- Keywords: Brand Identity Visual Identity Packaging Design Design System UX Design Sustainable Design Refill Packaging Product Design Naming & Tone of VoiceSkincare Beauty Dermatology D2C Beauty Wellness Personalised Skincare Epigenetic Skincare Skin Health KLIRA Dr Emma Craythorne Studio Minerva
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Credits:
Founder: Daniela Mihranian
