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Amado Branding Elevates Casal Mansano Through Authentic and Emotional Visual Identity

Amado Branding Elevates Casal Mansano Through Authentic and Emotional Visual Identity

Wedding photographers Diésica and André Mansano founded Casal Mansano, a brand specialized in high-end wedding photography, driven by their passion for stories and the preservation of memories through two attentive gazes to details and meanings.

The visual identity reflects delicacy and exclusivity, honoring both emotional intimacy and the sophistication that characterizes their clients. Each element was developed to communicate trust, permanence and meaning.

Just as photography is built by light, the lighthouse emerges as a central symbol: a safe harbor and guide that offers clarity and protection to captured memories, just as lovers find security in each other.

The birds represent two photographers in harmony and the beloved couples who entrust their greatest day to them. Two gazes, one memory. The visual contrast between the lightness of the bird silhouette and the solidity of the lighthouse creates a metaphor where two perspectives unite in a single eternal moment.

The decorative pattern developed for the brand was crafted to evoke the delicate lace of a wedding dress, bringing together the elegance and intimacy at the heart of their work.

The color palette was extracted directly from their photographs, honoring predominant tones and reflecting their vision of the world: intimate, elegant and authentic.

Together, they have earned over 270 awards in various international and national associations, positioning themselves as guardians of sacred moments where technique and emotion meet permanently.

CREDIT

  • Agency/Creative: Amado Branding
  • Article Title: Amado Branding Elevates Casal Mansano Through Authentic and Emotional Visual Identity
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Maringá, Paraná
  • Market Region: South America
  • Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Brand Tone of Voice
  • Industry: Professional Services
  • Keywords: Branding, Wedding Photography, Visual Identity

  • Credits:
    Brand Designer: Wilson Lombardi

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