Steeped in seventeenth century charm, The George Inn in Vernham Dean has long been a cornerstone of its community, a place where history, hospitality and village life come together. When LOKO Studio set out to evolve the brand, the ambition was to honour the heritage of this much loved inn while giving it a clearer and more confident visual presence for the future. The goal was not simply to refresh the look and feel, but to create an identity that genuinely reflects the character, warmth and sense of belonging that define The George Inn.

Working closely with Clarke Studios, LOKO Studio developed a revitalised identity that feels both welcoming and deeply rooted in the story of the pub. The design decisions were shaped by original references found within the building, ensuring the outcome remained true to the spirit of the place. The new logo draws inspiration from traditional style typography discovered on interior signage and pairs this with an illustration of a knights helm intertwined with hops. This combination of historic craft and contemporary refinement captures the dual nature of the inn, blending its storied past with its promising future.

In addition to the primary identity, we created a series of bespoke illustrations in a wood carving style that depict elements central to the life of the pub, including its entrance, its well known fireplace and the much loved pub dog, Buster. These illustrations bring an added sense of warmth and personality to the identity system, complementing the core logo and reinforcing the welcoming atmosphere that The George Inn is known for. They serve as visual stories in their own right, each one reflecting a familiar and meaningful part of the pub’s environment.

The result is a distinctive and characterful visual identity that carefully bridges past and present. It preserves the integrity of a historic establishment while providing the clarity and consistency needed to guide it into its next chapter. This thoughtful refresh strengthens the sense of place, celebrates the long standing heritage of The George Inn and supports its continued role as a valued centre of community life in Vernham Dean.