Cuor Di Polacca
Il segreto aversano diventa cocktail
In 1926, a nun of Polish origin gifted the pastry chefs of Aversa the recipe for a dessert that instantly won over the city, becoming a symbol of its confectionery tradition. Almost a century later, that same legacy resurfaces in an unexpected form: Maison Myriel reinterprets the recipe through a contemporary lens, transforming it into a handcrafted bottled cocktail that preserves the spirit of the original while introducing a new sensory experience. Thus was born Cuor di Polacca, a tribute to history that embraces modern creativity.
This project blends memory and innovation, bringing together the flavors of the past and the expressive potential of Neapolitan mixology. The bottle itself becomes an object of storytelling: the carmine-red label and gold details recall the richness of the dessert’s heritage, while the key of the “Aversano Secret,” the Sacred Heart, and the jigger create a symbolic dialogue between sacred and profane, tradition and provocation, devotion and desire. Each visual element contributes to shaping a narrative that is both intimate and bold, rooted in identity yet open to reinterpretation.
The artistic direction by Basile ADV amplifies this universe through an iconic and evocative visual language. Velvety backgrounds, warm and enveloping light, deep shadows, and decisive contrasts form an aesthetic that evokes 1920s Naples a period suspended between aristocratic refinement and urban vitality. The imagery recalls historic pastry shops, whispered rituals of preparation, and the city’s cosmopolitan soul, giving the product an aura of mystery, elegance, and unmistakable personality.
More than a cocktail, Cuor di Polacca becomes a cultural symbol. It embodies a story of redemption, territory, and creativity, paying homage to the spirit of Maison Myriel the first Neapolitan cocktail house born with the ambition to revolutionize the world of mixed drinks. By merging artisanal technique, narrative depth, and a profound connection to local heritage, this creation invites the public to rediscover a forgotten secret and experience it anew through a contemporary ritual.








CREDIT
- Agency/Creative: BasileADV
- Article Title: BasileADV Shapes Cuor Di Polacca Into a Symbol Where Heritage and Modern Creativity Converge
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: BasileADV/Italy
- Market Region: Europe
- Project Deliverables: Design, Food Photography, Label Design, Lettering, Logo Design, Packaging Design, Typography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Label, label design, typography, design. packaging
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Credits:
Creative director: Andrea Basile
Type designer: Giuseppe Salerno
Photography: Diego de Dominicis
Print: Sovemec srl









