• Project

  • Region

  • Industry

A Nostalgic Visual World for The Feeling Well Emerges Through Mid-Air Studio’s Sensitive Design Lens

A Nostalgic Visual World for The Feeling Well Emerges Through Mid-Air Studio’s Sensitive Design Lens

*The Feeling Well* is a new wellbeing concept from sisters Nadia Narain and Katia Narain Phillips, bestselling authors of Self-Care for the Real World and Rituals for Every Day. They share a passion for making self-care and healing accessible, practical, and deeply human. Drawing on decades of experience in movement, bodywork, nervous system health, and teaching, they offer tools, practices, and inspiration to help people slow down, reconnect, and live with greater ease.

Their work is dedicated to healing through many different modules including movement, bodywork, breathwork, food and writing. Their philosophy is rooted in the belief that the most profound rituals are often the simplest—small, consistent practices that connects us to ourselves.

The sisters’ latest book ‘Glimmers’ and the accompanying course, reflects the pair’s joyful approach. A gentle invitation to bring the ideas in the book to one’s daily life. A self-paced guide to learning about how your nervous system informs your responses to life, finding new ways to feel safe in the world. Gathering more Glimmers, rather than reacting to our triggers. Their course offers a blend of guided videos, meditations, journal prompts and creative practices. You don’t need to know anything before you begin. Just bring yourself as you are.

This philosophy and practice was the inspiration for the creative concept behind the new identity. The look and feel is intentionally informal, imperfect and eclectic. Drawing on a combination of analogue media – handwriting, typewriter text & block printing and brining this together with doodles and sketches, Polaroids, light leak snapshots and Super 8 video content, the concept is a reflection of the personal & idiosyncratic nature of how we respond to our world.

As much of our early life experiences shape our triggers and glimmers today, the identity looks to build an emotive expression of our past memories and fleeting moments that feel nostalgic and evocative- just like Glimmers.

The new brand name is a play on words as both an expression of wellness but also as a figurative ‘repository’ of feel-good moments.

CREDIT

  • Agency/Creative: Mid-air Studio
  • Article Title: A Nostalgic Visual World for The Feeling Well Emerges Through Mid-Air Studio’s Sensitive Design Lens
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: Mid-air Studio
  • Market Region: Global
  • Project Deliverables: Brand Creation, Identity System
  • Industry: Health Care
  • Keywords: Wellness Self-care Identity Design

  • Credits:
    naming, identity design: Mid-air Studio

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
4
Good
Vote
3
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0