“Chik-Chik”is a children’s barbershop identity designed to transform haircuts from a moment of anxiety into a world of playful imagination. The name itself, mimicking the friendly “snip-snip” sound of scissors, sets the tone for a warm and whimsical experience.
Meet our scissor-squad! Bouncy Bunny snips with happy leaps. Polly Parrot trims with cheerful chatter. Slowpoke Turtle ensures a calm, careful cut. Prickle the Hedgehog shapes hair with gentle precision. Each friendly animal turns haircuts into a fun, fearless adventure! These aren’t just tools; they’re a team of friends! Bouncy Bunny, Polly Parrot, Slowpoke Turtle, and Prickle the Hedgehog each bring their own personality to your child’s haircut. They work together to create a joyful, calming story throughout the visit. This playful narrative distracts from any nervousness, transforming the chair into a throne for a mini-adventure. Every snip is part of a tale, ensuring kids feel brave and leave with a smile, excited for their next visit to their scissor-squad pals
This playful spirit is echoed in our custom, child-like handwriting used for all typography. The wobbly, joyful letterforms look as if they were drawn with crayon, speaking to children in a visual language they instinctively understand and trust. It reinforces that “Chik-Chik” is a place made just for them.
The soothing sky-blue primary color creates a calm and trusting atmosphere, acting as the perfect backdrop for our vibrant animal characters. The brand voice is consistently cheerful and comforting.
From the first welcome to the final “I Was Brave!” certificate, every detail of “Chik-Chik” is crafted to build a positive, memorable ritual. It’s more than a haircut; it’s a visit to a world where creativity rules and every child leaves feeling proud and happy.








CREDIT
- Agency/Creative: Alicе́ Karamȳ
- Article Title: Alicе́ Karamȳ Student Concept “Chik-Chik” Children’s Barbershop Identity
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: HSE
- Market Region: Global
- Project Deliverables: 2D Design
- Industry: Beauty/Cosmetics
- Keywords: barbershop identity package
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Credits:
Designer: Alicе́ Karamȳ









