Challenge:
In the dairy category, shelves often look like a “sea of sameness” — dozens of similar labels flooding the eye with white and blue tones. Lattico needed to stand out and express what makes their products truly exceptional. Our goal was to create packaging that would not just look different, but explain the story behind Lattico’s remarkably rich and gentle taste.

Research & Insight:
While exploring Lattico’s production philosophy, we uncovered the brand’s most extraordinary value:
Lattico cows listen to music — classical, jazz, symphonic compositions — every day.
This reduces stress to zero, and as numerous studies confirm, calm and content cows produce significantly higher-quality milk with richer flavor.

If the milk is born from music, the brand identity must speak that same language. This insight became the core of the creative platform — “The Music of Taste.”

Creative Solution:
1. Packaging as a Concert Poster
We transformed each SKU into a musical performance — expressive, artistic, emotional. The packaging doesn’t just present dairy; it invites consumers to a visual concert.
2. The Hero Character – The Musical Cow
A signature “cow-musician” takes center stage — a charismatic character who changes pose, instrument, and mood depending on the flavor. She is the soloist of the Lattico orchestra, carrying the emotional tone of each product.
3. Musical Naming System
Each product received a musically inspired flavor identity:

– Cherry Melody
– Peach Jazz
– Strawberry Symphony
– Cacao Harmony

The result is a lineup that reads like a musical anthology — a collection of tastes translated into sound.

4. A Brand That Plays, Moves, and Performs
The packaging stopped being static. It became rhythmic, expressive, and vibrant — illustrating the harmony behind Lattico’s high-quality milk.

Results:
The new design was met with immediate consumer approval, significantly strengthening public perception and trust. Lattico’s reimagined identity was showcased at TAF25 (Tashkent Advertising Festival 2025) — Central Asia’s largest creative industry event — highlighting the project’s professional and conceptual strength.

Lattico now stands as one of the region’s most distinctive dairy brands — proof that when design tells a real story, the market listens.