Baya Baya is a personal branding project built around a fresh, tropical açaí concept. The goal behind this identity was to capture the playful, fruity, and feel-good nature of açaí bowls and smoothies while keeping the brand clean, modern, and visually consistent. I approached this project as if Baya Baya were a real shop built for people who want something cold, energizing, and quick — whether they’re heading to the beach, finishing a workout, or just craving something vibrant and refreshing during a busy day.

The brand identity is centered around a soft, rounded logotype inspired by the natural shape of berries and the smooth forms of açaí bowls. This helps the brand feel approachable, friendly, and full of character. The color palette mixes sunny tropical tones with soft pastels, creating a bright but balanced system that reflects both the fruity flavors and the relaxing, sunny vibe of the brand. Typography stays minimal and clean to keep the visuals fresh and easy to read, letting the color and imagery shine.

I developed the entire visual system, including logo design, packaging concepts, posters, marketing materials, and a full set of social media assets. Each element follows the same visual language — playful, sun-soaked, and instantly recognizable. The copywriting leans into a light, casual tone with small puns and tropical references to maintain personality without feeling childish.

This project explores how strategic branding can make even a simple açaí concept feel memorable, cohesive, and full of life. Baya Baya blends fresh fruit, bold flavor, and a strong visual identity into one unified experience, showing how branding can transform a product into a vibe.