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Student Concept by Anastasiia Shulga Creates Jazz on the Water Festival with Typography Reflecting the Rhythm and Energy of Jazz Music

Student Concept by Anastasiia Shulga Creates Jazz on the Water Festival with Typography Reflecting the Rhythm and Energy of Jazz Music

Jazz on the Water is an annual outdoor festival that takes place. A hallmark of the festival is its innovative concert format. The stage is built on a specially designed floating platform, creating a striking visual centerpiece on the river. This unique event brings together jazz enthusiasts, renowned musicians, and new audiences for an unforgettable experience. From its very beginning, the festival was designed for true lovers of jazz, seeking not only to enjoy outstanding performances but also to experience the special atmosphere that only open-air jazz by the water can provide.

Each year, Jazz on the Water hosts an impressive lineup of acclaimed jazz musicians and emerging talents from around the world. Their live performances showcase the full spectrum of jazz, ranging from classic standards to experimental compositions. By prioritizing live improvisation and creative expression, the festival fosters an environment where artists and audiences can connect in new and exciting ways.

The festival’s visual identity is based on the idea of movement and dynamism. Dynamic typography serves as the core visual element, capturing both the rhythmic essence of jazz and the fluidity of water, seamlessly linking the concept and aesthetic of the event. This cohesive approach is evident in all aspects of the festival, from posters and digital media to merchandise, ensuring an unforgettable experience for participants. A deep blue color scheme and graphic elements enhance the festival’s ambiance and draw attention to expressive, dynamic typography.

Motion graphics further reinforce the sense of energy and presence throughout the festival space. This approach immerses guests in the festival’s visual rhythm and strengthens the connection between sound, visual language, and the surrounding natural environment.

Jazz on the Water is more than just a concert; it’s a holistic festival experience where music, visual identity, and nature come together. Visitors are invited to not only listen to jazz, but to feel its movement, sense its energy, and become participants in a unique event that truly embodies the living rhythm of jazz by the water.

CREDIT

  • Agency/Creative: Anastasiia Shulga
  • Article Title: Student Concept by Anastasiia Shulga Creates Jazz on the Water Festival with Typography Reflecting the Rhythm and Energy of Jazz Music
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: HSE ART AND DESIGN SCHOOL
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Identity, Graphic Design
  • Industry: Entertainment
  • Keywords: Jazz Music Festival Identity

  • Credits:
    Designer:: Anastasiia Shulga
    Curator:: Leonid Slavin

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