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Maria Saikina Shapes GO SHORT Into a Distinctive Festival Experience With Posters, Tickets, and Merch in Cohesive Style

Maria Saikina Shapes GO SHORT Into a Distinctive Festival Experience With Posters, Tickets, and Merch in Cohesive Style

GO SHORT is an international short film festival that unites authors and connoisseurs of this art. The visual concept is based on a unique metaphor: if a full meter is compared to a large glass of drink, then a short movie is a flavor concentrate in a compact cup that can give no less vivid impressions. The recognizable style of the posters refers to the cinematic firecracker, a symbol of the beginning of filming and the birth of a new art.

The modern design includes a version with a white background that meets current film production standards. Illustrative graphic elements are used in the design of general posters – a scaled-down cup of a drink or a bucket of popcorn, and announcements of individual screenings are complemented by film clips. You can find out about the program from posters in public places: each poster contains the address of the website domain and a QR code that leads to the festival’s website. In addition, you can follow the events and program on social media.

The visual communication of watching a movie begins with the purchase of a ticket. It is decorated according to modern standards in the form of a receipt with a QR code, but in the corporate style of the festival. Each screening is accompanied by a branded screensaver that creates a special atmosphere and immerses the viewer in the world of original cinema. For pleasant movie viewing, small cans of drinks have been designed in a unique style: black background, branded font, and recognizable illustration, as well as miniature popcorn packages continuing the main metaphor of the project. Merch has also been developed for guests: a branded T-shirt with logo and illustration. After watching the movie, one can get acquainted with a themed magazine about directors and their work, also made in accordance with the overall visual concept. Join the community where great movies are born from short stories!

CREDIT

  • Agency/Creative: Maria Saikina
  • Article Title: Maria Saikina Shapes GO SHORT Into a Distinctive Festival Experience With Posters, Tickets, and Merch in Cohesive Style
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Art Direction, Brand Identity, Branding, Design, Graphic Design, Identity System
  • Industry: Entertainment
  • Keywords: film cinema festival

  • Credits:
    Designer: Maria Saikina
    Educational Institution: HSE Art and Design School

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