Ember is a handmade candle brand centered around the idea of rekindling memories through thoughtfully crafted scents. Each fragrance is inspired by significant life moments, allowing people to slow down, reconnect with themselves, and relive emotions that bring comfort and warmth. The vision was to build a nostalgic, cozy identity that reflects the feeling of fall and the intimate ritual of lighting a candle at home.

The visual direction embraces warm autumn shades, soft textures, and minimal yet expressive typography. The wordmark is designed with subtle elegance, featuring a gentle wave in the letter E to symbolize the calming flicker of a candle flame. This detail adds movement and meaning without overwhelming the simplicity of the brand. Custom hand-drawn illustrations further emphasize Ember’s handcrafted essence, adding a personal, emotional layer to the storytelling. The overall look feels premium, soothing, and deeply connected to memory.

I began with a complete brand strategy, studying market expectations and user behavior to ensure the identity felt authentic and relevant. Based on these insights, I created the full visual identity system, including the logo, icon, illustration style, warm color palette, and sustainable packaging concepts. I designed candle labels, jar mockups, and marketing materials to demonstrate how the brand extends across real-world touchpoints.

The final identity beautifully aligns with Ember’s core values, positioning it as a premium candle brand built on nostalgia, emotion, and the comfort of cherished moments. It creates a cohesive, meaningful experience that strengthens customer connection.