MAGN8 offers magnesium tabs designed for fast, efficient, and reliable recovery. Crafted for athletes who push limits and rest intentionally, each tab supports hydration, muscle repair, and sustained performance through rigorous training cycles. For this project, I aimed to create a bold, energetic identity that embodies movement, strength, and the focused energy central to athletic achievement. The visual direction relies on two complementary color palettes reflecting the duality of exertion and restoration. The primary palette pairs vivid green with deep navy, delivering a modern, confident contrast that communicates activity, vitality, and scientific precision. The secondary palette introduces electric yellow alongside solid black to amplify intensity and highlight moments of peak performance, creating visual cues that feel urgent yet controlled. Together, these palettes establish a flexible visual system that shifts seamlessly between high-energy output and balanced recovery. The graphic language draws inspiration from magnesium itself, integrating its atomic structure and symbol into clean, minimal compositions that communicate clarity, rigor, and focus. Typography is carefully structured with strong hierarchy, consistent spacing, and modular components to ensure readability and impact across formats. The resulting identity is both functional and striking—packaging that commands attention on the shelf while conveying trust, efficiency, and the powerful recovery promise at the core of MAGN8.







CREDIT
- Agency/Creative: Ezgi Design Studio
- Article Title: Gamze Binici Energizes MAGN8 with a High-Impact Identity for Modern Athletic Recovery
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Adana
- Market Region: Global
- Project Deliverables: Brand Design, Brand Identity, Logo Design
- Industry: Health Care
- Keywords: supplements, packaging design, wellness branding, wellness, vitamins
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Credits:
Brand & Packaging Designer: Ezgi Sarıca









