Introducing Black Duck Rum a tribute to one of history’s most legendary rum-running vessels: a 500-horsepower icon that outran the law at 32 knots. Uncatchable in its time, the Black Duck became a living emblem of defiance and freedom during Prohibition, proof that speed, nerve, and ingenuity could bend the river to their will. This brand revives that fearless energy honoring fortitude, strength, and the stubborn will to deliver what the people wanted: rum.
Design carries the story. The sculpted glass bottle captures the boat’s wake in motion, its sweeping contours freezing turbulence into form so every pour feels like throttle-open water. The top label depicts the historic Black Duck guided by a symbolic duck at the bow a witty figurehead charting a bold course through night and spray. Around the label, embossed details rise like ripples; gold-foiled lettering flanks all sides to catch light as the bottle turns; and spot varnish is peppered throughout to emphasize key marks and numbers like flashes of moonlight on midnight water, guiding the eye from bow to wake and back again.
Together, these elements form a modern homage to an outlaw legend: motion distilled, rebellion refined. Black Duck Rum invites drinkers to raise a glass to the audacity of those who ran fast, ran smart, and refused to stand still — a spirit built for open water and open minds, where heritage isn’t preserved behind glass but carried forward in it. Every detail is purposeful, seaworthy and bold.
CREDIT
- Agency/Creative: Chad Michael Studio
- Article Title: Chad Michael Studio Elevates Black Duck Rum with a Distinctive Nautical Identity
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United States
- Agency/Creative City: Dallas
- Market Region: North America
- Project Deliverables: Art Direction, Brand Design, Brand Mark, Label Design, Lettering, Packaging Design, Typography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: bottle, glass, label design, package design, bottle design, glass design, liquor, spirit, rum, packaging, spiced rum, beverage, clear spirit
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Credits:
Design Agency: Chad Michael Studio
