A woman, a sewing machine, and a dream. With her hands, she taught other women how to sew, and without realizing it, how to create, imagine, and transform fabric into language.

Liberty Escola Criativa de Costura was born from this spirit: teaching, welcoming, and transforming through craft. Over time, the school became more than a space for sewing classes. It became a creative community where women share stories, emotions, and knowledge, building connections that go far beyond fabric and thread.

After years of evolution, the brand needed an identity that represented what it had become: a symbol of freedom made by hand, full of empathy and belonging. The rebranding process started with a change of name, from “Libert” to “Liberty”. The new name brings clarity, emotion, and the sense of an open and inclusive community. It communicates that true freedom is something we learn, share, and build together.

The visual identity expresses this essence through typography inspired by handmade stitches, organic shapes that evoke the movement of fabrics, and a warm color palette that blends calmness with creativity. Every visual decision reinforces the brand’s human side and celebrates craftsmanship as a language of connection.

Liberty’s new identity is more than a design project. It is a manifesto for creative freedom, community, and transformation. It celebrates women who create with their hands and hearts. A reminder that freedom is not created alone. It is sewn, patiently and beautifully, in community.