Orhan Irmak Tasarim created the packaging for the Efes Haus Craft Beer series. Efes is the market-leading beer brand in Turkey and five other countries. The company recently launched its new craft beer brand, Efes Haus. We were tasked with designing the packaging for this new brand.
The goal of this project was to convey the appeal of craftsmanship and highlight the brand’s unique production process. “To capture Efes Haus’s craft spirit and artisanal brewing techniques, we drew inspiration from the handcrafted aesthetics of stained glass.” says Dr. Orhan Irmak, design director of the agnecy. We created sharp illustrations resembling pieces of colored glass, using them as design elements to represent the distinct flavors of each beer. The bright colors, inspired by stained glass, not only emphasize the craft nature of the brand but also ensure strong shelf presence. At the heart of our design, we placed a house illustration, referencing both the shape of the letter “H” in the brand name and the meaning of Haus – “house” in German.
CREDIT
- Agency/Creative: Orhan Irmak Tasarim
- Article Title: Efes Haus Craft Beer Packaging Designs by Orhan Irmak Tasarim
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Turkey
- Agency/Creative City: Istanbul
- Market Region: Europe, Middle East
- Project Deliverables: 2D Design, Brand Design, Brand Identity, Branding, Graphic Design, Illustration, Packaging Design, Packaging Guidelines
- Format: Bottle
- Industry: Food/Beverage
- Keywords: Beer, Craft Beer, Beer Packaging, Pentawards
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Credits:
Creative Direction: Orhan Irmak
Graphic Design: Sofya Özbozkurt Göker
