Collectible series of three modular sets of succulents «Grow& Build» is for those who want to decorate their room with plants, but do not have the opportunity to take care of real ones. All the plants are made with botanical precision, and the modularity of the garden makes it possible to create and create your own version of the garden.

Each set consists of five plants of various species, captured at a certain stage of growth: very small, standard and on an elongated stem.

Application: A series of toys is suitable for room decoration and will fit well into the interior. Modular sets are compatible with each other. When buying several, you can combine plants and pots to create your own version of the garden.

Consumer problem: Many people want to decorate their room with plants, but not everyone has the opportunity to plant live plants: someone just can’t take care of them, someone doesn’t stay at home for a long time.

Target audience: Collectors, Cafe owners, Office workers, Children 12+ years old and Gift segment
Indirect competitors: LEGO Botanical, Crystall puzzle, Fix Price, Leroy Merlin and IKEA

A brief conclusion based on the analysis of competitors: all competitors are in the niche of Realism + Ready-made decor or Stylization + Constructor/ puzzle, but no one yet produces products in the field of Realism + Designer

Brand Advantages:
-An unusual combination of constructor + realism
-Botanical precision
-Plants in several stages of growth
-Modularity and dynamism
-A space for creativity

Product Realization: Modular succulents and modular pots connected to pebbles can be made by casting or 3D printing from colored matte plastic