Most veterinary websites sit and stay. We taught this one to work.
At Mutatio, we understood that The Gun Dog Clinic needed a digital presence as capable and field-ready as the dogs that walk through their doors. This isn’t a practice dealing with routine vaccinations and nail trims—these are vets who understand the mechanics of a working animal, who know what it takes to keep a dog performing in demanding conditions, and who’ve likely spent more mornings in the field than most people spend at the gym.

So we built them a website with the same characteristics you’d expect from a well-bred working dog: intelligent, responsive, and bred for purpose.

Execution
We immediately ruled out the standard clinical approach. Instead, we created something that reflects the clinic’s world—grounded, expert, and authentically connected to the countryside lifestyle their clients live and breathe. Think less strip-lit examination room, more first light across the estate: focused, calm, purposeful.
The design strikes a balance between polish and approachability. Clean layouts and thoughtful whitespace give content clarity, while an earthy palette—drawing from heather, damp earth, and traditional country attire, anchors everything in the natural environment these dogs thrive in. It’s refined without being stuffy, professional without being cold.

We chose imagery and typography that reflect the clinic’s exacting standards: crisp, high-quality, unfussy. Every element communicates expertise while remaining genuinely welcoming—because the best vets, like the best working dogs, combine technical precision with natural instinct.

Navigation is direct and efficient. No hidden information, no convoluted journeys, no wasted effort. Visitors locate what they need quickly—appointment booking, treatment information, specialist services. It functions the way a trained dog quarters ground: systematic, thorough, reliable.

Results and Impact
The final website understands its audience instinctively. It speaks to people who value skill, respect experience, and demand performance. People for whom a working dog represents a serious investment in a partnership built on training, trust, and shared purpose.

The site performs with the quiet confidence of a seasoned dog on familiar ground: attentive, dependable, completely in its element. It’s as trustworthy as a vet who knows their craft, as reliable as a dog that delivers every time.

Professional, capable, and entirely at home in the countryside—just like The Gun Dog Clinic itself.