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Affogato Brand Design Creates an Artful Expression of Memory and Emotion Through Scented Candles

Affogato Brand Design Creates an Artful Expression of Memory and Emotion Through Scented Candles

Every FRAGMNT creation begins with a feeling, a trace of something remembered or half-forgotten. Our world revolves around the emotional power of memory, where scent, light, and texture become ways to hold on to what drifts. When we began designing this artwork, we wanted to give visual form to that fleeting nature of memory, to express how thoughts evolve before they are understood.

The scribble became our visual metaphor. It represents the first point of creation, where instinct moves faster than reason. Each line captures the mind in motion, tracing how ideas begin, overlap, and dissolve. We deliberately avoided structure and precision, allowing the marks to exist freely, as if led by intuition rather than control. This reflects how memories and emotions take shape within us, often without order or clarity.

From a design perspective, the scribble serves as both process and product. It mirrors how designers think, iterate, and refine, revealing that beauty often emerges from imperfection. The overlapping lines create rhythm and depth, suggesting the layers of memory that make up an experience. Negative spaces are left open, inviting the viewer to fill in what is missing, much like how our minds reconstruct fragments of the past.

Through this piece, we explored how abstraction can feel deeply personal. The artwork is not meant to depict something specific but to evoke the sensation of remembering. It is a reminder that creativity, like memory, is alive and fluid, existing somewhere between thought and feeling.

In its truest form, this scribble artwork is a study of becoming. It celebrates the uncertainty that exists before definition, and the quiet beauty that appears when we stop seeking perfection.

CREDIT

  • Agency/Creative: Affogato Brand Design
  • Article Title: Affogato Brand Design Creates an Artful Expression of Memory and Emotion Through Scented Candles
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Non Published
  • Agency/Creative Country: India
  • Agency/Creative City: Mumbai
  • Market Region: Global
  • Project Deliverables: Brand Identity, Packaging Design
  • Format: Tin
  • Industry: Beauty/Cosmetics
  • Keywords: Scented Candles, Luxury Branding, Packaging

  • Credits:
    Founder & Creative Director: Chaittali Patel

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