” Our inspiration for the København Collection (launched in April 2017) lay in our abstract interpretations of Carlsberg’s most iconic ingredients: barley, the mighty hop and Carlsberg’s legendary brewers’ yeast.Using that same inspiration we’ve taken the ‘ingredients of a great festival’ and abstracted these to create an arresting and visually engaging festival presence for the Carlsberg brand; across everything from t-shirts and ticket holders to branded bars and bespoke digital experiences.”
CREDIT
- Agency/Creative: Taxi Studio
- Article Title: Taxi Studio – Carlsberg
- Project Type: Packaging
- Format: Cup
- Substrate: Pulp Carton
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
