David Hovhannisyan – Akulavit Packaging
A K U L A V I T Branding / Packaging
The Legend
Since ancient times fishermen and coastal inhabitants have used shark liver fat as a healing potion. It helped to heal wounds, strengthen the immunity and recover faster from an illness.
Akulavit
Illustrated through a graphical element looking like shark fin the predator became the central image of the concept, representing the power and the very high effectiveness of the preparation Akulavit. This is a strong and powerful image, that emphasizes the effectiveness of the product and furthermore helps to stand out on the competitive market.
Concept: New visual style
Zhiveli Akulavit form the series MultiVita
CREDIT
- Agency/Creative: David Hovhannisyan
- Article Title: Zhiveli Akulavit Form the Series MultiVita
- Project Type: Packaging
- Agency/Creative Country: Russia
- Market Region: Europe
- Format: Bag, Blister-Pack, Box
- Substrate: Plastic, Pulp Carton, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
