C’è L’arrivo di un Dio – Diego Maradona was born from the inspiration of a documentary produced by PELEJA, a Brazilian football entertainment channel, which delves into the life and legacy of Diego Armando Maradona during his iconic years in Naples throughout the 1980s and 1990s. More than a retelling of his career, the project seeks to uncover why Maradona remains one of the most beloved and revered figures in Italy — especially in the southern city of Naples, where his arrival changed not only football history but also the identity and spirit of an entire people.

The documentary explores how Maradona transcended the boundaries of sport to become a living symbol of hope, pride, and resistance for Neapolitans, who saw in him the embodiment of their own struggles and dreams. His genius on the pitch and his deep connection with the working-class population made him a cultural and almost divine figure, someone who represented a city often marginalized yet full of passion and resilience.

The graphic campaign accompanying the project expands this narrative into a visual and material experience. It transforms Maradona’s story into tangible symbols that carry his legacy forward — through editorial pieces, magazines, clothing tags, posters, and artistic prints. Each element is designed to evoke the emotional intensity of his time in Naples, merging graphic design and storytelling to honor a man who became larger than life.

C’è L’arrivo di un Dio is not only a tribute to a football legend but also a celebration of human devotion, collective memory, and the eternal bond between a city and its hero.