Cillgold Agency x Augot Tea — Where “Feel Good, Be Good, Do Good” Comes to Life

*Brand Identity:
As the market for healthy beverages grows, Augot Tea recognized the need for a clearer and stronger brand identity. The rebranding process was not only about refreshing the look, but also about defining a core concept that ensures consistency across all touchpoints.
Augot Tea positions itself as a modern Vietnamese brand that delivers freshness, convenience, and positivity through fruit tea and ready-to-enjoy fruit boxes. By focusing on the concept “Feel Good, Be Good, Do Good”, the brand sets a solid foundation for communication and future expansion.

*Brand Logo:
The new Augot Tea logo features a stylized cup, anthropomorphized into a face with a content and relaxed expression. This imagery conveys joy, approachability, and reflects the brand’s optimistic and positive spirit. Paired with youthful, rounded typography, the overall logo becomes friendly, inviting, and perfectly aligned with the brand’s personality.

*Visual Identity:
Augot Tea’s visual system is developed from playful stickers and illustrated icons that closely reflect the beverage industry and lifestyle. Each element conveys a sense of happiness, comfort, and friendliness. This concept elevates the brand beyond simply selling drinks, turning Augot Tea into a true companion — like a refreshing breeze that eases the summer heat, bringing comfort and positive energy to everyday life.

*Application:
The redefined identity system applies seamlessly across packaging, menus, social media, and merchandise. From fruit boxes and takeaway cups to stickers, tote bags, and postcards, each application carries the same consistent tone. This not only enhances professionalism but also strengthens brand trust and recognition.

The rebranding of Augot Tea highlights the importance of defining a brand concept before building visuals and applications. With a clear identity rooted in freshness, convenience, and positivity, the brand can consistently communicate across platforms and create stronger emotional connections with its audience.