ALEGRA is Quevedo Wines’ tribute to the joy and harmony of nature in the Douro: an ode to its lightness, beauty, and perfect balance.
Born in the heart of the valley, ALEGRA celebrates the serene energy and generosity of this land: its sun, its aromas, its tranquil rhythm. Every sip reflects the Douro’s natural joy — a harmony between strength and delicacy, structure and freshness. It is a wine inspired by the landscape that surrounds it, by the peaceful flow of the river, and by the people who have shaped these steep slopes with patience and devotion.
From the sun-drenched terraces of the Alegria, Valeira and Trovisca quintas, ALEGRA is crafted in deep respect for nature’s rhythm. The vineyards, carved into schist and granite, demand resilience and care — yet they reward this effort with wines that express both the rugged strength and the delicate grace of the Douro.
ALEGRA Reserva White is born from a blend of the noble Douro varieties (Gouveio, Rabigato, Moscatel Galego Branco and Arinto) creating a wine that embodies the Douro’s essence: a place where beauty is born from challenge. Structured yet bright, it reveals the valley’s freshness and purity, inviting us to pause, share, and savour the joy that only this land can create.
ALEGRA Reserva Red reflects the Douro’s bold and generous spirit. Crafted from Touriga Nacional, Touriga Franca and Tinta Roriz, it is a wine of depth and elegance — where fruit richness meets refined spice, and power meets grace. Rooted in the mountain soil, the vines draw strength from the schist, giving life to a wine that celebrates the warmth, strength, and joy of the Douro.
The label opens a window to this world, revealing the vines, the flowers, and the creatures that bring the Douro to life. It is both a reflection and an invitation — to experience the balance, beauty, and happiness that define this remarkable valley.
ALEGRA is more than a wine. It’s a celebration of the Douro’s natural joy: a toast to life and to the happiness that grows from those who live and breathe this land.






CREDIT
- Agency/Creative: Pedro Vareta Studio
- Article Title: Pedro Vareta Studio Unveils Alegra for Quevedo Wines as a Tribute to the Joy of the Douro
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Portugal
- Agency/Creative City: Porto
- Market Region: Europe
- Project Deliverables: Brand Identity, Brand Naming, Brand Strategy, Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine, douro, packaging, branding
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Credits:
Branding & Packaging Design: Pedro Vareta
Brand strategy: Henri Sizaret (Brand Reveal)
Illustration: José Cardoso
Photography: Nuno Moreira









