A project born between roots and future.
For Le Margheride Winery, Amedani Studio curated the design of the new wine labels, telling the story of a family who, after years of pause, chose to rekindle their passion for winemaking and bring back to life a cellar that had ceased production in 2006.

With the arrival of the new generation, the brand renews itself while keeping its soul intact: that of a winery deeply connected to the land, to tradition, and to the value of time. The labels created for Le Margheride embody this balance — a dialogue between past and present, between ancient gestures and contemporary sensibility.

The graphic elements, hand-drawn with deliberately primitive strokes, evoke an authentic and imperfect language, much like the hands that work the vineyard. The blue, red, and black hues were chosen for their expressive strength: blue as a symbol of depth and memory, red for passion and vitality, and black for sobriety and the timeless elegance that endures.

Special attention was given to the choice of materials, selected for their tactile texture and ability to convey a sensory experience to the touch. A rough, living surface that tells the story of the soil and craftsmanship.

The result is a project that goes beyond aesthetics: each label becomes a small narrative work, capable of preserving the story of a family and the rebirth of its cellar.
A distinctive mark that does not merely dress the bottle, but transforms it into a symbol of continuity, passion, and renewal.