“Hello, my name is…” — a phrase that instantly brings back memories of introductions, first days, and new beginnings. Whether in a classroom, at summer camp, or during a social event, it’s the universal way to make a connection. This simple human ritual inspired our creative direction for Vamvalis Foods S.A., who entrusted us with reintroducing Pellito, their beloved line of nuts and dried fruits, to a younger and more design-conscious audience.

Our mission was to redesign 21 individual products, creating a unified yet lively visual identity that could speak directly to the modern consumer. The idea of acquaintance became our conceptual core. We reimagined each package as a friendly introduction, borrowing from the universally familiar name tag sticker—a symbol of openness and approachability.

Building on this foundation, we developed handwritten-style titles that convey warmth, spontaneity, and a sense of personal touch. These playful letterforms inject a “wow” factor while maintaining legibility and brand cohesion. Each title was drawn as a unique composition, supported by a custom alphabet and glyph system designed specifically for the project.

The combination of flat, bold colour backgrounds and energetic lettering creates a strong visual contrast, ensuring the Pellito range stands out on the shelf. The vivid colour palette not only modernises the line but also aids SKU differentiation, helping consumers quickly identify their favourites.

Through this approach, Pellito’s refreshed identity reflects familiarity and freshness—bridging everyday authenticity with youthful energy, and turning every package into a cheerful, personal hello.