Heisenburg is a fast-food brand created to change how people experience street food in Bangladesh. It began with five friends who shared a passion for food, friendship, and building something together. What began as a small idea quickly turned into a brand that celebrates connection, laughter, and great taste. Heisenburg is not just about serving food; it’s about creating moments that feel good and bring people closer.

The challenge was clear from the beginning. The street-food market is packed with stalls trying to grab attention. We needed to design something that stood out without losing its warmth. The goal was to make Heisenburg look confident, modern, and easy to connect with, while still feeling like a place where everyone belongs. It also had to be flexible enough to work everywhere on signs, packaging, and digital platforms without losing its personality.

The logo idea came from the heart of the story. The letter “g” subtly forms the number 5, a small reminder of the five friends who started it all. It’s a nod to loyalty, growth, and shared dreams. The bold typography represents strength and clarity, while the rounded forms and clean lines make it feel inviting and friendly.

Every part of the visual system was designed to express this balance. The color palette uses vibrant tones of green and yellow to spark appetite and warmth, while neutral accents keep the identity grounded. Together, they make the brand look fresh, energetic, and easy to remember.

Heisenburg now feels like what it always aimed to be. A place where flavor, friendship, and identity come together. It’s a brand that welcomes everyone to slow down, share food, and enjoy the moment.