Forget the plastic fangs. This Halloween, JDO is going straight for the jugular. The bloodthirsty brand design agency has conjured up Vamp Aid, a campaign concept with bite, designed to stop people in their tracks and make them seriously think about giving blood.
Because while vampires might be a myth, the blood shortage isn’t. In the UK alone, the NHS needs around 400 new donors every single day to meet hospital demand. Proof that the thirst is real.

Vamp Aid pairs Halloween’s dark humour with a sharp social message, turning classic vampire lore into a communications campaign that’s equal parts gory and glorious. Instinctive and irresistibly fang-forward, it’s a concept that proves doing good doesn’t have to be a pain in the neck.
The idea runs riot across the streets and the feeds. From posters vandalised by vampires to blood-letting vending machines, every touchpoint is designed to raise pulses. Vamp Aid taps into cultural trends with Blood Bank T-shirts riffing on vintage tour merch, and guerrilla installations like fence spires turned crimson red.

At its heart lies a hauntingly clever monogram: a fang hidden in the V, a single blood droplet glinting within the A. When animated, the letters overlap and merge, creating a visual language that bleeds with dark emotion. It’s stylishly sinister, eerily elegant, and impossible to scroll past.
“The connection between vampires and blood donation is so instinctive, it felt like it had been waiting in the shadows all along,” says Frank-enstein James, Design Director at JDO. “What really brought it to life was the copy. Those tongue-in-fang lines that balance humour and horror in equal measure. It helps make people stop and think, which is exactly what a great communication campaign should do.”

Rachael “The Ratchet” Skingle, Strategist at JDO, adds: “Every year, JDO lets its dark side out to play with a Halloween concept that celebrates the team’s imagination and craft. Vamp Aid pairs the ridiculous with the real. The absurdity of vampires with the seriousness of blood donation. The result is playful, purposeful, and yes, a little petrifying.”

With Vamp Aid, JDO once again proves that imagination is in their blood, blending sharp thinking, bold identity, and a touch of the macabre to create a concept that truly raises the stakes.