The HLD Talent project was a full-scale creative and digital development that unified web design, brand identity, and user experience into one cohesive vision. The goal was to build a bold, modern platform that connects influencers with high-profile opportunities while reflecting the dynamic pace of the entertainment and media industry.

The web design and development focused on creating a responsive, seamless experience across all devices, combining sleek layouts with intuitive navigation to make exploring talent, campaigns, and media features effortless. Extensive research into user behaviour and media trends informed the UI/UX approach, ensuring clarity, accessibility, and engagement at every touchpoint.

The brand design extended beyond visuals to define a complete identity system—establishing a consistent tone, colour palette, and style that embody professionalism and creativity. The new logo captures the brand’s confident personality through clean lines and balanced composition, serving as the anchor for the visual identity.

Graphic design played a crucial role in translating this aesthetic across all materials, from digital assets to social templates and campaign visuals, maintaining cohesion throughout. Neue Haas Grotesk Display was chosen as the core typeface, blending precision and sophistication to reinforce the brand’s modern and authoritative presence.

Each design decision—down to the colour palette of black, orange, and white was crafted to communicate energy, ambition, and credibility. Together, these elements formed a complete brand ecosystem that not only elevated HLD Talent’s online presence but also positioned it as a trusted, forward-thinking leader within the UK influencer and entertainment landscape.