The TechSap identity was created to express the perfect balance between science, nature, and technology — the three pillars that define the brand’s essence and purpose. Founded by experts in biochemistry, biotechnology, and agribusiness, TechSap develops innovative biofertilizers that accelerate seedling growth, especially in high-value species such as eucalyptus, helping producers achieve higher productivity in a sustainable way.
The logo was designed to embody this union with clarity and intelligence. The letter T evolves into a sprouting plant, a direct metaphor for life, growth, and innovation. Its precise geometry conveys control, science, and technical mastery, while the organic shape of the sprout introduces softness and vitality, reflecting TechSap’s connection with forestry, soil, and reforestation. This duality between structure and life gives the identity an authentic sense of motion and evolution — a brand that feels both scientific and alive.
The color palette and typography were chosen to reinforce this concept: clean, modern forms express innovation and trust, while natural tones evoke sustainability and organic growth. The result is a timeless and dynamic brand that communicates expertise, optimism, and environmental commitment.
More than a visual symbol, TechSap’s identity represents a vision of the future — where biotechnology and sustainability walk side by side, transforming challenges into growth and science into life. It’s a brand that believes every drop of innovation can cultivate the forests of tomorrow.









CREDIT
- Agency/Creative: Bass. Estúdio Gráfico
- Article Title: Bass. Estúdio Gráfico Designs a Living Identity for TechSap’s Sustainable Vision
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Piracicaba
- Market Region: South America
- Project Deliverables: Brand Design, Brand Identity, Graphic Design
- Industry: Agriculture
- Keywords: Branding, Agriculture, Brazil, design
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Credits:
Bass.: Marcos Basseto









