Wambugu Apples has long been a pioneer in Kenya’s agribusiness sector. Over the years, the company has grown into a trusted brand in the horticultural industry, producing a variety of fruits—with apples being their signature product. As the horticultural market continues to evolve, Wambugu introduced an exciting innovation: Freeze-Dried Apples.

This product was created to give consumers an easy and modern way to enjoy apples in a frozen, ready-to-eat form—without the need for fresh fruit. The new line is now available in supermarkets, featuring a range of delicious flavors designed to meet the tastes of health-conscious consumers.

The main goal of Wambugu’s freeze-dried products is to promote healthy, organic living by offering natural snacks that are both convenient and nutritious.

At Label Gurus Designs, we were honored to be entrusted with the design of the stand-up pouch packaging for this new product line. Our task was to create a design that would introduce the product to the market, enhance brand recognition, and create strong visual awareness.

Design Objective

The objective was to develop a stand-up pouch that reflects the brand’s organic identity, differentiates between flavors, and maintains a recognizable corporate image.

Visual Approach

Our design concept was built around color, structure, and fruit illustration. Each pouch features a unique color palette inspired by the fruit flavor it represents, ensuring that each variant communicates its theme clearly and stands out on the shelf. The thoughtful use of color enhances the product’s shelf appeal, especially in retail environments.

We redefined the Wambugu Apples logo by placing it in a clean white negative space to ensure brand dominance on the front of the package. The product name, Wambugu Frozen Apple, is displayed on a solid background that complements each flavor’s color theme, with white typography to ensure clear visibility.

At the top of each pouch, floating fruit pieces were illustrated to emphasize freshness and the freeze-dried concept. A central fruit image anchors the design, capturing attention and creating balance through effective visual hierarchy.

Additional graphic elements, including the net weight (SKY), are strategically placed for easy readability. The background uses a smooth gradient to convey a sense of freshness and natural quality—key attributes of the Wambugu brand.

When displayed in supermarkets, the simplicity and freshness of this design evoke a sense of purity and organic goodness. It communicates that Wambugu Freeze-Dried Apples are not just another snack—but a healthy, nutrient-rich fruit experience ready for consumption.

Wambugu Apples continues to redefine fruit consumption in Kenya by showing that consumers can enjoy all the nutrients of fresh fruits in a convenient, ready-to-eat form.

At Label Gurus Designs, one of Nairobi’s leading packaging design agencies, we take pride in helping brands establish their identity through creative and impactful visual storytelling. Our goal is to design labels and packaging that not only attract attention but also inspire consumer trust and drive sales.

We are proud to have been part of Wambugu Apples’ journey since 2023, supporting their growth and innovation in the horticultural industry. This collaboration has been a source of creative inspiration and professional growth for our team—allowing us to contribute to a brand that truly represents excellence in organic fruit production.