A complete visual identity developed for the Men’s T20 Cricket World Cup 2026, hosted by India and Sri Lanka, built around the central idea “The Rhythm of Cricket.” The system captures the heartbeat of the game — the sound of bat meeting ball, the quick rhythm of footwork, and the dynamic energy of the cheering crowds — transforming these emotions into a living visual language of motion, color, pattern, and sound. The identity draws inspiration from the game’s tempo and emotion, celebrating both nations’ rich cricketing legacies while expressing the vibrancy, unity, and festival atmosphere that defines the modern T20 format.

Designed to be bold, adaptable, and immersive, the identity translates the thrill of the match into a consistent experience for audiences around the world. It extends across every touchpoint — from broadcast and stadium experiences to team kits, digital platforms, and merchandise — ensuring fans feel the same pulse of excitement wherever they engage. Each element is meticulously crafted for clarity, production readiness, and speed, meeting the demands of fast T20 workflows without compromising creative expression.

The result is a visual system that doesn’t just represent cricket but embodies its rhythm — uniting nations, players, and fans through energy, movement, and emotion. It’s a design that celebrates the world’s most dynamic cricket format as a festival of color, sound, and connection, echoing the spirit of a game that beats to one universal pulse.