Ye Olde Ginger – The Making Room
Happy go Lucky is a studio based in Manchester, United Kingdom, we offer meaningful ways to get your ideas off the ground through our design methodology and proactive problem-solving. Our approach to each project is both intentional and ambitious. We are a team of creatives recognised for our reliability and positivity. We offer everything from brand identity and strategy, to illustration and packaging.
This is the Third Project to date for The Making Room a subsidiary of the Happy Go Lucky family. It is a place where we can put into practice the new things we want to try, away from the pressures of client work, but keeping some of the stakes. For this project we wanted to build out the entire brand world. This for us made the whole project feel so much more complete, it’s not just about making a brand, or an item, it’s about making the ecosystem in which this products can exist and grow. The final bottle for Ye Olde Ginger features a custom word mark and two fonts made in house.
As well as these fonts, the project included; branding, copywriting, product photography, recipe development, illustration, making our own mock ups, website design, and prototyping. We even threw in some bumper stickers.
CREDIT
- Agency/Creative: Happy Go Lucky
- Article Title: Happy Go Lucky Builds Immersive Brand World for Ye Olde Ginger
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Manchester
- Market Region: Global
- Project Deliverables: Advertising, Art Direction, Brand Creation, Brand Design, Brand Identity, Brand Mark, Brand Naming, Copywriting, Creative Direction, Graphic Design, Illustration, Type Design, Typography
- Format: Bottle
- Industry: Food/Beverage
- Keywords: ginger, packaging, manchester, the making room
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Credits:
Creative Director: Harrison Edwards
