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Mystery and Creativity Form the Gato Preto Book Club

Mystery and Creativity Form the Gato Preto Book Club

In a world of demanding routines, even the most passionate readers can find their love for books dimming. The Black Cat Book Club was born from this very challenge, conceived to reinvigorate the reading habit among friends who longed to reconnect with literature but lacked the motivation. It is more than a club; it is a sanctuary, a dedicated space to experience the full emotional spectrum that stories offer. We believe in the power of shared reading to create profound connections, providing a welcoming environment where members can openly discuss the joy, sorrow, inspiration, and introspection that powerful narratives provoke.
The identity of “The Black Cat” is deeply symbolic, reflecting our collective fondness for felines while paying homage to the rich tradition of intelligent, mystical, and talking animals that populate beloved literary universes. From the Cheshire Cat in “Alice’s Adventures in Wonderland” to the wise lions of “The Chronicles of Narnia” and the familiar companions in the worlds of “Harry Potter” and “Sabrina the Teenage Witch,” these creatures guide, challenge, and enchant heroes—much like our club aims to do for its members.
This philosophy is embedded in our visual identity. The custom typography was meticulously designed to capture a cat’s inherent fluidity and elegant subtlety. The choice of a serif font is a deliberate nod to the classic chapter headings of timeless novels, evoking a sense of tradition and literary depth. Within the logo, a subtle and clever modification to the letter “G” reveals the silhouette of a hidden cat, a discreet emblem of our spirit. This results in a brand that is both sophisticated and approachable, perfectly conveying the intellectual yet light-hearted community we have built.

CREDIT

  • Agency/Creative: Léo Lins da silva
  • Article Title: Mystery and Creativity Form the Gato Preto Book Club
  • Organisation/Entity: In-House
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Brazil
  • Agency/Creative City: Petrolândia
  • Market Region: South America
  • Project Deliverables: Brand Creation, Brand Design, Brand Identity, Branding
  • Industry: Information
  • Keywords: black cat, cat, literature, reading, book club, book, mystery, collective

  • Credits:
    Creative Design: Léo Lins
    brand consultant: Felipe Couto

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