Shyne is a wellness drink that merges beauty and nourishment, thoughtfully blending fruit extracts with collagen, hyaluronic acid, and vitamin C to support glow, hydration, and vitality from within. It’s designed for those who see wellness not only as a habit, but as a form of self-care and expression — a daily ritual to feel radiant and confident.

The main challenge in this project was finding the perfect balance between the clean, minimal aesthetic often associated with skincare and the lively, colorful personality of a contemporary beverage brand. The goal was to create something that feels fresh and inviting while still exuding a sense of sophistication and purity. Achieving this harmony required extensive exploration of color, form, and composition to ensure that every detail communicated both clarity and energy.

To achieve this, I used a palette of soft pastel colors to establish a light, minimal base, and introduced a bold signature graphic in a striking, energetic hue to add focus and vitality. This vibrant element symbolizes radiance, confidence, and inner beauty — the essence of what Shyne represents. By pairing this dynamic visual language with clean, balanced typography and carefully structured layouts, the brand gained both elegance and recognizability.

The logo features an elegant serif typeface with subtle modern refinements, reflecting confidence, clarity, and purity while maintaining a fresh, contemporary tone. A palette of warm, glowing tones captures the freshness of ripe fruits and the natural luminosity of healthy skin, tying together the ideas of energy, wellness, and timeless beauty.