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Intertype Studio Energizes Olipop Pineapple Paradise With a Collectible SpongeBob Edition

Intertype Studio Energizes Olipop Pineapple Paradise With a Collectible SpongeBob Edition

Olipop Pineapple Paradise: The Search for Squarepants

Intertype Studio were briefed by Olipop to partner with Paramount to launch a new flavour of soda, and create a SpongeBob edition to coincide with the release of the new SpongeBob Search For Squarepants movie, placing Olipop at the heart of this cultural moment and growing brand awareness with a huge new fan base.

We started with naming the new to world soda, naming the new flavour ‘Pineapple Paradise’, which is a fun link back to SpongeBob’s underwater home in Bikini Bottom.

The original brief was to create an individual can design, but we thought, why not make the new favour into a treasure hunt? We turned the cans into five collectable characters, each with a different super expressive facial expression inspired by SpongeBob’s playful and wacky personality. The treasure hunt was set through Olipop’s social channels to uncover them all!

Each carton contains just one of the facial expressions and invites the consumer to be part of the ‘Search for SquarePants’, to collect each of the different can designs and link back to the movie’s title.

When lined up on shelf, the different SpongeBobs appear to interact with each other, creating a fun brand block, ultimate stand out and driving collectability.

The result: by creating a treasure hunt experience and not just a can, the new drink tops Olipop’s portfolio and is the most trialled flavour innovation ever!

CREDIT

  • Agency/Creative: Intertype Studio
  • Article Title: Intertype Studio Energizes Olipop Pineapple Paradise With a Collectible SpongeBob Edition
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: North America
  • Project Deliverables: Brand Design, Creative Direction, Design, Packaging Design
  • Format: Box, Can
  • Industry: Food/Beverage
  • Keywords: Olipop, Design, Packaging, Spongebob, Squarepants, collaboration, partnership, Paramount

  • Credits:
    Creative Direction: Intertype Studio
    Production: Craig Goldhawk

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