Black Roger is more than just a rum-based drink it’s an invitation to adventure. It captures the essence of freedom, courage, and the spirit of exploration that drives young hearts to seek new horizons. Every sip of Black Roger is a journey into the unknown, where the scent of the ocean meets the warmth of exotic spices and the whisper of distant shores.
At the core of the brand stands its legendary character Black Roger, the pirate-octopus. Mysterious and charismatic, he is both captain and creature of the deep, steering his ship across vast oceans in search of hidden treasures. His many arms symbolize versatility, strength, and an unbreakable will to conquer the waves. Black Roger is not merely a mascot he’s a symbol of luck, confidence, and success. For those who dare to follow their own course, he becomes a talisman that guides the way toward triumph and discovery.
The taste of Black Roger is as bold and intriguing as its legend. Rich notes of vanilla, caramel, and warming spices are intertwined with subtle hints of black pepper, creating a deep, layered flavor that lingers on the palate. It’s a drink for those who appreciate authenticity and a sense of adventure in everything they do whether they’re sharing stories with friends under the night sky or planning their next great journey.
The product line includes two distinctive expressions Spiced Gold and Spiced Black. Each embodies a different side of the ocean spirit. Spiced Gold reveals a smooth, golden warmth with a sweet and sunny character, evoking sunsets over tropical bays. Spiced Black, on the other hand, delivers a darker, more intense experience bold, powerful, and mysterious, like a storm at sea. Together, they form a duo that balances light and shadow, adventure and mystery.









CREDIT
- Agency/Creative: Reynolds and Reyner
- Article Title: Reynolds and Reyner Ignite Adventure With Black Roger Rum Branding
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Ukraine
- Agency/Creative City: Kyiv
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: rum, ukraine, black, pirate
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Credits:
Creative Director: oleksandr andreiev